Lynda - Introduction to Social Media Strategy

[ FreeCourseWeb.com ] Introduction to Social Media Strategy



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MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch

Skill Level: Beginner | Genre: eLearning | Language: English + .srt | Duration: 31 Lectures (1h 49m) | Size: 600 MB

Social media never stands still and neither can a social media strategy. In this course, veteran marketer and Silicon Valley top voice Anke Audernaut nstrates the most up-to-date approach businesses are using to find new customers and grow their brands. Learn how to plan a social media presence, properly participate on social media channels, and create a robust content plan. Additionally, Anke walks through how to build a following and manage customer interactions, and explores when and how to advertise.



Topics include:

Defining your target audience

Understanding your customer's journey

Selecting social media channels

Creating your profiles

Organic vs. paid social media marketing

Creating and repurposing content

Building a following

Using insights

Advertising on social media

Measuring success



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