Linkedin - Become a Digital Advertising Specialist [AhLaN]

• Linkedin - Become a Digital Advertising Specialist [AhLaN]
• 01.Google Ads Essential Training/01-Introduction/01-The power of Google Ads.mp4 26.4 MB
• 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/01-An overview of Google Ads.mp4 8.7 MB
• 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/02-Understanding consumer intent.mp4 5 MB
• 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/03-Where Google Ads appear.mp4 3.7 MB
• 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/04-How Google Ads appear.mp4 4.6 MB
• 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/05-Benefits of using Google Ads.mp4 4.9 MB
• 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/06-Understanding the Google Ads structure.mp4 6.6 MB
• 01.Google Ads Essential Training/02-Pay-Per-Click Advertising/07-How the Google Ads auction works.mp4 10.6 MB
• 01.Google Ads Essential Training/03-Before Getting Started/01-Define your goals.mp4 4.6 MB
• 01.Google Ads Essential Training/03-Before Getting Started/02-Define your customers.mp4 5.5 MB
• 01.Google Ads Essential Training/03-Before Getting Started/03-Set realistic expectations.mp4 6.3 MB
• 01.Google Ads Essential Training/03-Before Getting Started/04-Craft the buyer journey.mp4 5.9 MB
• 01.Google Ads Essential Training/04-Getting Started with Ads/01-Signing up for Google Ads.mp4 3.7 MB
• 01.Google Ads Essential Training/04-Getting Started with Ads/02-Exploring the dashboard.mp4 13.1 MB
• 01.Google Ads Essential Training/04-Getting Started with Ads/03-Exploring campaigns.mp4 9 MB
• 01.Google Ads Essential Training/04-Getting Started with Ads/04-Exploring ad groups.mp4 3.4 MB
• 01.Google Ads Essential Training/04-Getting Started with Ads/05-Exploring ads keywords and insights.mp4 7 MB
• 01.Google Ads Essential Training/05-Researching Your Keywords/01-How keywords work.mp4 5.4 MB
• 01.Google Ads Essential Training/05-Researching Your Keywords/02-Brainstorming keyword ideas.mp4 4.6 MB
• 01.Google Ads Essential Training/05-Researching Your Keywords/03-Tools to help with keyword ideas.mp4 10.7 MB
• 01.Google Ads Essential Training/05-Researching Your Keywords/04-Use Google Keyword Planner for ideas.mp4 10.6 MB
• 01.Google Ads Essential Training/05-Researching Your Keywords/05-Evaluate keyword search volume.mp4 9.7 MB
• 01.Google Ads Essential Training/06-Targeting with Keywords/01-Options for targeting with keywords.mp4 3.1 MB
• 01.Google Ads Essential Training/06-Targeting with Keywords/02-Broad match targeting.mp4 3 MB
• 01.Google Ads Essential Training/06-Targeting with Keywords/03-Phrase match targeting.mp4 3.6 MB
• 01.Google Ads Essential Training/06-Targeting with Keywords/04-Exact match targeting.mp4 3.8 MB
• 01.Google Ads Essential Training/06-Targeting with Keywords/05-Negative match targeting.mp4 2.9 MB
• 01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/01-Choose a campaign goal in Google Ads.mp4 10.5 MB
• 01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/02-Calculate customer lifetime value.mp4 6 MB
• 01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/03-Decide on your budget in Google Ads.mp4 5.3 MB
• 01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/04-Set your bids in Google Ads.mp4 12.1 MB
• 01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/05-Set network settings in Google Ads.mp4 3.1 MB
• 01.Google Ads Essential Training/07-Creating Your First Google Ads Campaign/06-Select your audience in Google Ads.mp4 13.8 MB
• 01.Google Ads Essential Training/08-Creating Your First Advertisement/01-Writing a great ad.mp4 9.1 MB
• 01.Google Ads Essential Training/08-Creating Your First Advertisement/02-Create an ad group and add keywords.mp4 11.5 MB
• 01.Google Ads Essential Training/08-Creating Your First Advertisement/03-Create responsive search ads.mp4 12.8 MB
• 01.Google Ads Essential Training/08-Creating Your First Advertisement/04-Add ad extensions in Google Ads.mp4 10 MB
• 01.Google Ads Essential Training/08-Creating Your First Advertisement/05-Finalize your Google Ads campaign.mp4 2.7 MB
• 01.Google Ads Essential Training/08-Creating Your First Advertisement/06-Adjust campaign settings in Google Ads.mp4 3.9 MB
• 01.Google Ads Essential Training/09-Advanced Advertising Tracking/01-Connecting Google Analytics.mp4 8.7 MB
• 01.Google Ads Essential Training/09-Advanced Advertising Tracking/02-What is conversion tracking.mp4 4.8 MB
• 01.Google Ads Essential Training/09-Advanced Advertising Tracking/03-Setting up conversion tracking.mp4 18.9 MB
• 01.Google Ads Essential Training/09-Advanced Advertising Tracking/04-Reviewing conversion data.mp4 7 MB
• 01.Google Ads Essential Training/10-Monitoring Your Advertisements/01-Reports available in Google Ads.mp4 9.6 MB
• 01.Google Ads Essential Training/10-Monitoring Your Advertisements/02-Campaign reports in Google Ads.mp4 8.1 MB
• 01.Google Ads Essential Training/10-Monitoring Your Advertisements/03-Search term reports in Google Ads.mp4 8 MB
• 01.Google Ads Essential Training/11-Key Optimization Strategies/01-Key optimization tips.mp4 8.4 MB
• 01.Google Ads Essential Training/11-Key Optimization Strategies/02-Setting up campaign experiments.mp4 9.3 MB
• 01.Google Ads Essential Training/11-Key Optimization Strategies/03-Reviewing bid adjustments.mp4 10.1 MB
• 01.Google Ads Essential Training/11-Key Optimization Strategies/04-Reviewing speed score.mp4 5.5 MB
• 01.Google Ads Essential Training/12-Conclusion/01-Continue working with Google Ads.mp4 18.4 MB
• 02.Building an Integrated Online Marketing Plan/01-Introduction/01-Welcome.mp4 40 MB
• 02.Building an Integrated Online Marketing Plan/01-Introduction/02-The strategy problem.mp4 10.7 MB
• 02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/01-Knowing who you are.mp4 13.3 MB
• 02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/02-Defining your narrative statement.mp4 25 MB
• 02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/03-Identifying emotional needs.mp4 8.8 MB
• 02.Building an Integrated Online Marketing Plan/02-Find Your Business Strategy/04-Create your value statement.mp4 26.9 MB
• 02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/01-Identifying customer groups.mp4 10.1 MB
• 02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/02-Creating a customer persona.mp4 11.4 MB
• 02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/03-Measuring customer lifetime value.mp4 6.8 MB
• 02.Building an Integrated Online Marketing Plan/03-Define Your Target Customers/04-Quantifying customer loyalty.mp4 10.9 MB
• 02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/01-Researching keywords to find audience needs and interests.mp4 11.9 MB
• 02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/02-Using Google Trends to find market trends and customer insights.mp4 8.6 MB
• 02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/03-Developing your initial plan.mp4 7.1 MB
• 02.Building an Integrated Online Marketing Plan/04-Research Find What Your Customers Want/04-Using micromoments to create customers.mp4 10.4 MB
• 02.Building an Integrated Online Marketing Plan/05-Clearly Identify Business Goals and Build Processes/01-Defining your marketing goals.mp4 16.5 MB
• 02.Building an Integrated Online Marketing Plan/05-Clearly Identify Business Goals and Build Processes/02-Differentiating between acquisition and engagement.mp4 11.1 MB
• 02.Building an Integrated Online Marketing Plan/05-Clearly Identify Business Goals and Build Processes/03-Understanding messaging and objectives.mp4 21 MB
• 02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/01-Understanding the purpose of content marketing.mp4 18.3 MB
• 02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/02-Planning content assets.mp4 9.2 MB
• 02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/03-Creating a long-term content calendar.mp4 12.3 MB
• 02.Building an Integrated Online Marketing Plan/06-Develop a Long-Term Marketing Plan/04-Curating content.mp4 6 MB
• 02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/01-Getting the big picture.mp4 8.3 MB
• 02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/02-Retargeting visitors.mp4 14.1 MB
• 02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/03-Designing effective landing pages.mp4 15.2 MB
• 02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/04-Getting that email address.mp4 10.4 MB
• 02.Building an Integrated Online Marketing Plan/07-Turn Cookies into Customers/05-Stopping the blast.mp4 14 MB
• 02.Building an Integrated Online Marketing Plan/08-Measure and Modify Your Plan/01-Measuring the right things.mp4 12.8 MB
• 02.Building an Integrated Online Marketing Plan/08-Measure and Modify Your Plan/02-Visualizing your measurement process.mp4 9.4 MB
• 02.Building an Integrated Online Marketing Plan/08-Measure and Modify Your Plan/03-Developing a 360 customer profile.mp4 15.5 MB
• 02.Building an Integrated Online Marketing Plan/09-Conclusion/01-Next steps.mp4 33.7 MB
• 02.Building an Integrated Online Marketing Plan/Ex_Files_Building_Integrated_Online_Marketing.zip 606.7 KB
• 03.Learning Google Tag Manager/01-Introduction/01-Use Google Tag Manager GTM for all your web code tags.mp4 7.2 MB
• 03.Learning Google Tag Manager/01-Introduction/02-Understanding Google Tag Manager.mp4 11.8 MB
• 03.Learning Google Tag Manager/01-Introduction/03-Understanding the GTM hierarchy.mp4 9.7 MB
• 03.Learning Google Tag Manager/01-Introduction/04-Server-side vs client-side tags explained.mp4 2.6 MB
• 03.Learning Google Tag Manager/02-Work with Accounts and Containers/01-How to configure permissions and security in Google Tag Manager.mp4 10.3 MB
• 03.Learning Google Tag Manager/02-Work with Accounts and Containers/02-Create an account and container.mp4 11.2 MB
• 03.Learning Google Tag Manager/02-Work with Accounts and Containers/03-Install your first container.mp4 10.2 MB
• 03.Learning Google Tag Manager/02-Work with Accounts and Containers/04-Install Google Tag Manager in WordPress.mp4 10.3 MB
• 03.Learning Google Tag Manager/03-Using Built-in Tags/01-Efficiency bonus Google Analytics built-in tags.mp4 13.7 MB
• 03.Learning Google Tag Manager/03-Using Built-in Tags/02-CrazyEgg and other built-in tags.mp4 10 MB
• 03.Learning Google Tag Manager/04-Work with Variables/01-Understanding basic variables.mp4 9.6 MB
• 03.Learning Google Tag Manager/04-Work with Variables/02-Utilize built-in variables.mp4 10.6 MB
• 03.Learning Google Tag Manager/04-Work with Variables/03-Create custom variables.mp4 5.6 MB
• 03.Learning Google Tag Manager/04-Work with Variables/04-Dynamic variables.mp4 10.6 MB
• 03.Learning Google Tag Manager/04-Work with Variables/05-Incorporating custom JavaScript into GTM variables.mp4 8.7 MB
• 07.Marketing Attribution and Mix Modeling/03-Marketing Mix Modeling/07-Forecasting future scenarios for planning.mp4 46.1 MB
• README.txt 2.2 KB

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