Revenue Growth Engine_ How To Align Sales & Marketing To Accelerate Growth by Darrell Amy EPUB

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Revenue Growth Engine: How To Align Sales & Marketing To Accelerate Growth by Darrell Amy EPUB



Need to grow revenue faster?



In Revenue Growth Engine, international best-selling author Darrell Amy shares a strategy to accelerate growth.



Whether you own a company, lead a sales team, or work in marketing, you share the same goal: revenue growth. In today’s economy, companies need to accelerate revenue growth.



Every company has a Revenue Growth Engine. This is the sum of their sales and marketing efforts. The problem is that most engines are not firing on all cylinders. There may even be important cylinders missing.



The good news is that when your Revenue Growth Engine is performing with all cylinders firing, you accelerate revenue growth!



In this audiobook you will quickly see which parts of your company’s growth engine are not performing. You will discover the law of exponential growth and how to accelerate growth with ideal clients. You will find a big picture model for aligning marketing and sales to drive growth. Then, Darrell walks you step by step through how to improve each component of your growth engine.



What you’ll learn: Anyone who shares responsibility for revenue will appreciate this audiobook. Here’s some of what you’ll learn:



Business owners



Discover a model to set aggressive and achievable growth goals

Achieve cross-sell goals to drive more revenue per client

Align sales and marketing to drive revenue growth

Enhance your buyer and client experiences to build loyalty

CROs



Create scorecards to measure success

Get a framework to make better marketing decisions

Implement a periodic business review process

Make better technology stack decisions

Sales leaders



Create a target account program with 10 times the prospects

Drive multi-touch prospecting campaigns that are measurable

Build talking points and scripts that resonate with buyers

Win more deals with strategies to influence buying teams

Marketing managers



Build effective messages based on the business outcomes your clients and prospects desire

Create lead management strategies to qualify sales leads

Develop client loyalty programs that increase cross-sell revenue

Learn new ways to Integrate inbound marketing into your sales efforts



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