Udemy - Digital Analytics For Outbound And Inbound Marketing

[ FreeCourseWeb.com ] Digital Analytics For Outbound And Inbound Marketing



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Last updated 12/2021

MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz

Language: English | Size: 1.58 GB | Duration: 1h 36m



Manage your firm's paid and owned media initiatives effectively



What you'll learn

Explain the concepts and strategies of outbound (paid) and inbound (owned) marketing.

Highlight and evaluate the importance of the metrics, marketers use to measure digital marketing performance.

Manage and measure your firm's digital marketing initiatives for outbound and inbound.

Prepare leading metrics and KPIs for digital marketing analytics and link them to financial metrics of the firm.



Requirements

This is an introductory course. No prior experience in digital marketing needed.



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