Sestino A New Technologies in Luxury Consumption Marketing Strategies 2023

Textbook in PDF format

This book sheds light on current issues and opportunities that have been activated by new technologies in the luxury field. It places special emphasis on new technological integration, such as Artificial Intelligence, Internet of Things, Virtual Reality and Blockchain in the context of luxury consumption. Beginning with a detailed overview on current prominent technologies and their current uses in luxury, the book goes on to present experimental studies on luxury fashion, luxury tourism, luxury food and luxury real estate industries. Each chapter contributes to the design of a final diagnostic model that guides readers and managers through strategic marketing planning.
Introduction
The Issue of Integrating New Technologies in Luxury Marketing:​ A Literature Review
Integrating Smart Objects and Artificial Intelligence in Luxury Fashion Retail:​ The Role of Consumers’ Status Consumption Orientation
Integrating New Technologies in Luxury Hospitality Experiences: The Effects of Luxury Hotel Communication Focus (Traditionality vs. Modernity), and Consumers’ Materialism
Integrating Smart Objects and Artificial Intelligence in Real Estate: Luxury Real Estate Communication Focus (Prestigiousness vs. “smartness”), and the Role of Consumers’ Conspicuous Consumption Orientation
Integrating Blockchain Technologies in Wine Industries:​ The Role of Perceived Self-Service Technologies Quality and Consumers’ Need for Uniqueness
Integrating New Technologies in Aesthetic Clinical Surgery:​ The Role of Consumers’ Vanity
Conclusions