Udemy - Professional Diploma in Social Media Marketing and Management

[ FreeCourseWeb.com ] Professional Diploma in Social Media Marketing & Management



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Last updated 9/2023

Duration: 1h 53m | Video: .MP4, 1280x720 30 fps | Audio: AAC, 48 kHz, 2ch | Size: 809 MB

Genre: eLearning | Language: English



SMM Social Media Marketing & Management Program, Digital Marketing and Management, Instagram & Freelance examples



What you'll learn

SMM

Social Media Marketing

Social Media Management

Digital Marketing

Instagram Marketing

What is social media marketing and who is social media marketer

Content and content plan

Marketing analysis in social media

How to design an Instagram profile

Viewing skill

Selling texts formulas

Moodboard

Tone of voice

Promotion in Instagram

Briefing

Commercial offer

Technical tasks

Trends in Instagram

Personal brand

How to look for a job



Requirements

For better learning experience you may use laptop / mobile phone / pen and paper for taking notes, highlighting important points, and making summaries to reinforce your learning.

Description

Welcome to the Social Media Marketing & Management Expert Program

You will know about: what is SMM, its prospects, what are content and content plan and how to structure it, marketing analysis in SMM (competitors and target audience), how to design an Instagram account (header and feed), how to improve a viewing skill, what is moodboard, AIDA and 4U text formulas, tone of voice, promotion and its types, trends in Instagram, personal brand and why is it important, structure of commercial offers and technical tasks, how to brief a client and how to look for a job.

After finishing a course you will get: key knowledge about the work of a SMM-expert, content and how to create a content plan; how to make an analysis in SMM; how to design an Instagram account; how to improve a viewing skill, what is moodboard, AIDA and 4U text formulas; tone of voice, free and paid promotion; trends in Instagram; personal brand and why is it important; rules and structure of technical task; rules for writing a commercial offer; structure of briefing; where and how to look for work.

Course provided by: The Retail Banking School, Lisbon, global banking, fintech and business school.

part of MTF Institute of Management, Technology & Finance

Course Plan

For finishing of a course you need to review and understand provided video and materials at topics

1. About profession, content and content plan

2. Marketing analysis in social media

3. How to create and fulfill an Instagram profile: moodboards, AIDA and 4U selling texts, tone of voice

4. Promotion in Instagram

5. How to write a briefing, technical task and commercial offer

6. Trends in Instagram, personal brand of SMM-er, how to look for a job

Also in case of questions you may use support of Instructors, please use functionality of "questions"

Course Author

Zhansaya Berdikulova

Education

Bachelor of Economics and Business of University of International Business

Master of Economic Sciences of M.Auezov South Kazakhstan University

Experience and examples of projects

● Invictus Fitness Club chain

● The first advertising agency

● Cardiocenter "Cardio"

● Educational Center

● Educational and charitable project "Garyshker"

Course Full Description and Welcome Letter

Hello!

Welcome to the social media marketing course

In this course, we will learn the key and most important knowledge and skills for a social media marketer or manager.

The course is compiled based on my experience and the requirements of different companies.

I want to draw your attention to the fact that each lesson has its own task, you can share it in the comments or send me an email. By completing these tasks, you will be able to better understand the material covered and already replenish your portfolio.

After completing this course, you can safely get a job without being afraid of not knowing something.

A little about me

My name is Zhansaya, but for you I'm just Saya

I've been working in SMM for a couple of years as a freelancer.

Also I worked as a freelance copywriter in an advertising agency, in the medical and educational fields.

This profession gives you the opportunity to express your creativity, regulate your work schedule and grow professionally.

I wish you new knowledge and hope that the course will be useful and effective for you!

Linked topics

SMM

Social Media

Social Media Marketing

Social Media Management

Digital Marketing

Facebook

Instagram

Copywriting

Content writing

Content Creation

social media content creation

digital content creation

content marketing

content strategy

Who this course is for

Course for any who want to build a career at marketing, especially social media marketing, PR, creative.



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