Lynda - Brand Strategy for Designers

• Lynda - Brand Strategy for Designers
• 1.Introduction/01.“Strategy” is just a fancy word.en.srt 2.4 KB
• 1.Introduction/01.“Strategy” is just a fancy word.mp4 27.2 MB
• 1.Introduction/02.Who this course is for.en.srt 2 KB
• 1.Introduction/02.Who this course is for.mp4 9.8 MB
• 2.1. Foundations of Brand Strategy/03.What is a brand strategy.en.srt 8.1 KB
• 2.1. Foundations of Brand Strategy/03.What is a brand strategy.mp4 31.8 MB
• 2.1. Foundations of Brand Strategy/04.What isn't a brand strategy.en.srt 3.8 KB
• 2.1. Foundations of Brand Strategy/04.What isn't a brand strategy.mp4 13.1 MB
• 2.1. Foundations of Brand Strategy/05.Why is a brand strategy necessary.en.srt 5.7 KB
• 2.1. Foundations of Brand Strategy/05.Why is a brand strategy necessary.mp4 22.6 MB
• 3.2. Steps in Creating a Brand Strategy/06.Business and brand strategy.en.srt 5.1 KB
• 3.2. Steps in Creating a Brand Strategy/06.Business and brand strategy.mp4 18.6 MB
• 3.2. Steps in Creating a Brand Strategy/07.Define what your brand does.en.srt 6.1 KB
• 3.2. Steps in Creating a Brand Strategy/07.Define what your brand does.mp4 19.2 MB
• 3.2. Steps in Creating a Brand Strategy/08.Define who your target audience is.en.srt 8.1 KB
• 3.2. Steps in Creating a Brand Strategy/08.Define who your target audience is.mp4 26.9 MB
• 3.2. Steps in Creating a Brand Strategy/09.Define your market and competition.en.srt 3.1 KB
• 3.2. Steps in Creating a Brand Strategy/09.Define your market and competition.mp4 13.2 MB
• 3.2. Steps in Creating a Brand Strategy/10.Define the values that will guide you.en.srt 5.6 KB
• 3.2. Steps in Creating a Brand Strategy/10.Define the values that will guide you.mp4 24.7 MB
• 4.3. From Brand Strategy to Brand Design/11.Brand design isn’t just art.en.srt 3.7 KB
• 4.3. From Brand Strategy to Brand Design/11.Brand design isn’t just art.mp4 11.3 MB
• 4.3. From Brand Strategy to Brand Design/12.Naming.en.srt 5.8 KB
• 4.3. From Brand Strategy to Brand Design/12.Naming.mp4 21.1 MB
• 4.3. From Brand Strategy to Brand Design/13.Logo design.en.srt 4.1 KB
• 4.3. From Brand Strategy to Brand Design/13.Logo design.mp4 16.9 MB
• 4.3. From Brand Strategy to Brand Design/14.Tone of voice.en.srt 5.3 KB
• 4.3. From Brand Strategy to Brand Design/14.Tone of voice.mp4 19.3 MB
• 4.3. From Brand Strategy to Brand Design/15.Brand style guide.en.srt 7 KB
• 4.3. From Brand Strategy to Brand Design/15.Brand style guide.mp4 15.5 MB
• 6.Conclusion/16.Next steps.en.srt 2.1 KB
• 6.Conclusion/16.Next steps.mp4 9.5 MB

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