Udemy - Search Engine Optimisation (SEO) for beginners

[ FreeCourseWeb.com ] Search Engine Optimisation (SEO) for beginners



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MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch

Genre: eLearning | Language: English + .srt | Duration: 37 lectures (1h 49m) | Size: 618.3 MB

Beginner Search Engine Optimisation

What you'll learn:

Search engine optimisation

Search engine results page

How search works

Search engine optimisation vs search engine marketing

Reading, indexing and retrieving

The source code

Why optimising is important

On-site vs off-site optimisation

Keywords

Content strategy

Keyword research

Content for seo

Head and long tail keywords

Branded and non- branded keywords

Keyword discovery

Keyword tools

Evaluating and focusing keywords

Optimising ux and design

Meta and title tags

Keyword tags

Alt tags: images, videos and flash

URL structure

Site structure

Directory structure

Breadcrumbs

Internal linking

Understanding links

Understanding anchor text

How search engines use links

Ranking algorithm

Backlink

Natural link building

Manual link building

Black hat seo practices

Link building

Link building tools

Evaluating your site

Social media and seo

Seo audit: content and technical

Seo manipulation and penalties

Google updates

Evolving nature of seo



Requirements

None



Description

What is search engine optimisation? Why does it carry so much importance when it comes to your marking goals and website building? Well, these are just some of the factors we will cover in this course. Furthermore, we will look at every step you can think off to get your started in your SEO efforts. We will also explore some examples using various types of companies, e-commerce, business to business, and so on. Join and stick around.



Who this course is for

Beginners



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