Udemy - Google Analytics for Beginners - Zero to Hero

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MP4 | Video: h264, 1280x720 | Audio: AAC, 44.1 KHz, 2 Ch

Genre: eLearning | Language: English | Duration: 19 Lessons (1h 28m) | Size: 202.5 MB

A beginner’s guide to using Google Analytics reports and their application in web analytics and digital marketing

About This Video



Explore Google Analytics to become familiar with its features

Get an in-depth understanding of the Google Analytics dashboard and how to use it effectively

Track non-page view actions such as video views and downloads in Google Analytics

In Detail



Google Analytics has become an integral part of business and marketing in most organizations. Having the right level of knowledge of Google Analytics will help you gain a competitive edge among your peers. In this video course, you’ll learn how to use Google Analytics to measure the performance of your website and marketing programs.



The course begins with an introduction to web and digital analytics to help you to understand how Google Analytics works. Next, you’ll sign up for a Google Analytics account, install Google Analytics, and connect your Google Analytics account to a  account. Moving ahead, you’ll explore Google Analytics reports to generate reports and track events and conversions. Toward the end, you’ll create views, views filters, and goals and track campaigns in Google Analytics.



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