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[ CourseWikia.com ] Linkedin - Google Ads Essential Training (2022)

[ CourseWikia.com ] Linkedin - Google Ads Essential Training (2022)

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Description
Google Ads Essential Training (2022)



https://CourseWikia.com

Released: 11/2022
Duration: 2h 48m | .MP4 1280x720, 30 fps(r) | AAC, 48000 Hz, 2ch | 466 MB
Level: Beginner | Genre: eLearning | Language: English

Learn the foundations of pay-per-click (PPC) advertising with Google Ads (formerly known as AdWords) the industry-leading PPC platform. First, explore how Google Ads works and how it fits with what your business—and your customers—need. Then learn how to set up a new Google Ads account and start researching your keywords: the foundation of all great advertisements. After he nstrates how to set up a new campaign and write your first ad, instructor Brad Batesole shows how to use Google Ads reporting and Google Analytics to monitor your campaign's performance. Brad also shows how to optimize ads to get more clicks, conversions, and ultimately more return on your investment (ROI). Plus, go beyond the basics with ad extensions—a feature which can increase your click-through rate by several percentage points.

File list
  • [ CourseWikia.com ] Linkedin - Google Ads Essential Training (2022)
  • ~Get Your Files Here !/01 - Introduction/01 - The power of Google Ads.mp4 26.2 MB
  • ~Get Your Files Here !/01 - Introduction/01 - The power of Google Ads.srt 2.6 KB
  • ~Get Your Files Here !/02 - 1. Pay-per-Click Advertising/01 - An overview of Google Ads.mp4 8.1 MB
  • ~Get Your Files Here !/02 - 1. Pay-per-Click Advertising/01 - An overview of Google Ads.srt 3.5 KB
  • ~Get Your Files Here !/02 - 1. Pay-per-Click Advertising/02 - Understand consumer intent in Google Ads.mp4 5.4 MB
  • ~Get Your Files Here !/02 - 1. Pay-per-Click Advertising/02 - Understand consumer intent in Google Ads.srt 4 KB
  • ~Get Your Files Here !/02 - 1. Pay-per-Click Advertising/03 - Where Google Ads appear.mp4 3.5 MB
  • ~Get Your Files Here !/02 - 1. Pay-per-Click Advertising/03 - Where Google Ads appear.srt 3.3 KB
  • ~Get Your Files Here !/02 - 1. Pay-per-Click Advertising/04 - How Google Ads appear.mp4 5.5 MB
  • ~Get Your Files Here !/02 - 1. Pay-per-Click Advertising/04 - How Google Ads appear.srt 3.1 KB
  • ~Get Your Files Here !/02 - 1. Pay-per-Click Advertising/05 - Benefits of using Google Ads.mp4 4.6 MB
  • ~Get Your Files Here !/02 - 1. Pay-per-Click Advertising/05 - Benefits of using Google Ads.srt 4.7 KB
  • ~Get Your Files Here !/02 - 1. Pay-per-Click Advertising/06 - The structure of Google Ads.mp4 6.5 MB
  • ~Get Your Files Here !/02 - 1. Pay-per-Click Advertising/06 - The structure of Google Ads.srt 6.2 KB
  • ~Get Your Files Here !/02 - 1. Pay-per-Click Advertising/07 - How the Google Ads auction works.mp4 10 MB
  • ~Get Your Files Here !/02 - 1. Pay-per-Click Advertising/07 - How the Google Ads auction works.srt 6.6 KB
  • ~Get Your Files Here !/03 - 2. Before Getting Started/01 - Define your goals.mp4 4.4 MB
  • ~Get Your Files Here !/03 - 2. Before Getting Started/01 - Define your goals.srt 4.2 KB
  • ~Get Your Files Here !/03 - 2. Before Getting Started/02 - Define your customers.mp4 5.3 MB
  • ~Get Your Files Here !/03 - 2. Before Getting Started/02 - Define your customers.srt 4.2 KB
  • ~Get Your Files Here !/03 - 2. Before Getting Started/03 - Set realistic expectations.mp4 5.9 MB
  • ~Get Your Files Here !/03 - 2. Before Getting Started/03 - Set realistic expectations.srt 6.3 KB
  • ~Get Your Files Here !/04 - 3. Getting Started with Ads/01 - Sign up for Google Ads.mp4 4.2 MB
  • ~Get Your Files Here !/04 - 3. Getting Started with Ads/01 - Sign up for Google Ads.srt 3.5 KB
  • ~Get Your Files Here !/04 - 3. Getting Started with Ads/02 - Google Ads dashboard.mp4 15.8 MB
  • ~Get Your Files Here !/04 - 3. Getting Started with Ads/02 - Google Ads dashboard.srt 10 KB
  • ~Get Your Files Here !/04 - 3. Getting Started with Ads/03 - Google Ads campaigns.mp4 20.5 MB
  • ~Get Your Files Here !/04 - 3. Getting Started with Ads/03 - Google Ads campaigns.srt 11.3 KB
  • ~Get Your Files Here !/04 - 3. Getting Started with Ads/04 - Ad groups in Google Ads.mp4 3.4 MB
  • ~Get Your Files Here !/04 - 3. Getting Started with Ads/04 - Ad groups in Google Ads.srt 2 KB
  • ~Get Your Files Here !/04 - 3. Getting Started with Ads/05 - Ads, keywords, and insights in Google Ads.mp4 13.1 MB
  • ~Get Your Files Here !/04 - 3. Getting Started with Ads/05 - Ads, keywords, and insights in Google Ads.srt 7.9 KB
  • ~Get Your Files Here !/05 - 4. Researching Your Keywords/01 - How keywords work.mp4 5.1 MB
  • ~Get Your Files Here !/05 - 4. Researching Your Keywords/01 - How keywords work.srt 5.7 KB
  • ~Get Your Files Here !/05 - 4. Researching Your Keywords/02 - Brainstorm keyword ideas.mp4 4.3 MB
  • ~Get Your Files Here !/05 - 4. Researching Your Keywords/02 - Brainstorm keyword ideas.srt 4.8 KB
  • ~Get Your Files Here !/05 - 4. Researching Your Keywords/03 - Tools to help with keyword ideas.mp4 19.5 MB
  • ~Get Your Files Here !/05 - 4. Researching Your Keywords/03 - Tools to help with keyword ideas.srt 8.8 KB
  • ~Get Your Files Here !/05 - 4. Researching Your Keywords/04 - Use Google Keyword Planner for ideas.mp4 11.5 MB
  • ~Get Your Files Here !/05 - 4. Researching Your Keywords/04 - Use Google Keyword Planner for ideas.srt 6.9 KB
  • ~Get Your Files Here !/05 - 4. Researching Your Keywords/05 - Evaluate keyword search volume.mp4 11.3 MB
  • ~Get Your Files Here !/05 - 4. Researching Your Keywords/05 - Evaluate keyword search volume.srt 7.7 KB
  • ~Get Your Files Here !/06 - 5. Targeting with Keywords/01 - Options for targeting with keywords.mp4 2.7 MB
  • ~Get Your Files Here !/06 - 5. Targeting with Keywords/01 - Options for targeting with keywords.srt 1.9 KB
  • ~Get Your Files Here !/06 - 5. Targeting with Keywords/02 - Broad match targeting.mp4 2.7 MB
  • ~Get Your Files Here !/06 - 5. Targeting with Keywords/02 - Broad match targeting.srt 1.9 KB
  • ~Get Your Files Here !/06 - 5. Targeting with Keywords/03 - Phrase match targeting.mp4 3.6 MB
  • ~Get Your Files Here !/06 - 5. Targeting with Keywords/03 - Phrase match targeting.srt 3.1 KB
  • ~Get Your Files Here !/06 - 5. Targeting with Keywords/04 - Exact match targeting.mp4 3.8 MB
  • ~Get Your Files Here !/06 - 5. Targeting with Keywords/04 - Exact match targeting.srt 3.4 KB
  • ~Get Your Files Here !/06 - 5. Targeting with Keywords/05 - Negative match targeting.mp4 2.9 MB
  • ~Get Your Files Here !/06 - 5. Targeting with Keywords/05 - Negative match targeting.srt 2.3 KB
  • ~Get Your Files Here !/07 - 6. Creating Your First Google Ads Campaign/01 - Choose a campaign goal in Google Ads.mp4 7.8 MB
  • ~Get Your Files Here !/07 - 6. Creating Your First Google Ads Campaign/01 - Choose a campaign goal in Google Ads.srt 6.3 KB
  • ~Get Your Files Here !/07 - 6. Creating Your First Google Ads Campaign/02 - Calculate customer lifetime value.mp4 6 MB
  • ~Get Your Files Here !/07 - 6. Creating Your First Google Ads Campaign/02 - Calculate customer lifetime value.srt 4.5 KB
  • ~Get Your Files Here !/07 - 6. Creating Your First Google Ads Campaign/03 - Decide on your budget in Google Ads.mp4 5.3 MB
  • ~Get Your Files Here !/07 - 6. Creating Your First Google Ads Campaign/03 - Decide on your budget in Google Ads.srt 5.1 KB
  • ~Get Your Files Here !/07 - 6. Creating Your First Google Ads Campaign/04 - Set your bids in Google Ads.mp4 5.2 MB
  • ~Get Your Files Here !/07 - 6. Creating Your First Google Ads Campaign/04 - Set your bids in Google Ads.srt 4.5 KB
  • ~Get Your Files Here !/07 - 6. Creating Your First Google Ads Campaign/05 - Set locations and audiences in Google Ads.mp4 19.5 MB
  • ~Get Your Files Here !/07 - 6. Creating Your First Google Ads Campaign/05 - Set locations and audiences in Google Ads.srt 14.2 KB
  • ~Get Your Files Here !/08 - 7. Creating Your First Advertisement/01 - Write a great ad for Google Ads.mp4 8.9 MB
  • ~Get Your Files Here !/08 - 7. Creating Your First Advertisement/01 - Write a great ad for Google Ads.srt 7.1 KB
  • ~Get Your Files Here !/08 - 7. Creating Your First Advertisement/02 - Create an ad group and ad keywords.mp4 13.4 MB
  • ~Get Your Files Here !/08 - 7. Creating Your First Advertisement/02 - Create an ad group and ad keywords.srt 8.8 KB
  • ~Get Your Files Here !/08 - 7. Creating Your First Advertisement/03 - Create responsive search ads.mp4 19.4 MB
  • ~Get Your Files Here !/08 - 7. Creating Your First Advertisement/03 - Create responsive search ads.srt 10.6 KB
  • ~Get Your Files Here !/08 - 7. Creating Your First Advertisement/04 - Add ad extensions in Google Ads.mp4 12.3 MB
  • ~Get Your Files Here !/08 - 7. Creating Your First Advertisement/04 - Add ad extensions in Google Ads.srt 6.7 KB
  • ~Get Your Files Here !/08 - 7. Creating Your First Advertisement/05 - Set your budget in a Google Ads campaign.mp4 5.4 MB
  • ~Get Your Files Here !/08 - 7. Creating Your First Advertisement/05 - Set your budget in a Google Ads campaign.srt 3.6 KB
  • ~Get Your Files Here !/08 - 7. Creating Your First Advertisement/06 - Review and adjust campaigns in Google Ads.mp4 7.2 MB
  • ~Get Your Files Here !/08 - 7. Creating Your First Advertisement/06 - Review and adjust campaigns in Google Ads.srt 4.6 KB
  • ~Get Your Files Here !/09 - 8. Advanced Advertising Tracking/01 - Connect Google Analytics to Google Ads.mp4 8.8 MB
  • ~Get Your Files Here !/09 - 8. Advanced Advertising Tracking/01 - Connect Google Analytics to Google Ads.srt 6.1 KB
  • ~Get Your Files Here !/09 - 8. Advanced Advertising Tracking/02 - What is conversion tracking.mp4 4.6 MB
  • ~Get Your Files Here !/09 - 8. Advanced Advertising Tracking/02 - What is conversion tracking.srt 4.4 KB
  • ~Get Your Files Here !/09 - 8. Advanced Advertising Tracking/03 - Set up conversion tracking.mp4 27.3 MB
  • ~Get Your Files Here !/09 - 8. Advanced Advertising Tracking/03 - Set up conversion tracking.srt 19.8 KB
  • ~Get Your Files Here !/09 - 8. Advanced Advertising Tracking/04 - Review conversion data in Google Ads.mp4 8.5 MB
  • ~Get Your Files Here !/09 - 8. Advanced Advertising Tracking/04 - Review conversion data in Google Ads.srt 4.8 KB
  • ~Get Your Files Here !/10 - 9. Monitoring Your Advertisements/01 - Reports available in Google Ads.mp4 17.3 MB
  • ~Get Your Files Here !/10 - 9. Monitoring Your Advertisements/01 - Reports available in Google Ads.srt 8.6 KB
  • ~Get Your Files Here !/10 - 9. Monitoring Your Advertisements/02 - Campaign reports in Google Ads.mp4 15.7 MB
  • ~Get Your Files Here !/10 - 9. Monitoring Your Advertisements/02 - Campaign reports in Google Ads.srt 9.4 KB
  • ~Get Your Files Here !/10 - 9. Monitoring Your Advertisements/03 - Search term reports in Google Ads.mp4 6.8 MB
  • ~Get Your Files Here !/10 - 9. Monitoring Your Advertisements/03 - Search term reports in Google Ads.srt 5.1 KB
  • ~Get Your Files Here !/11 - 10. Key Optimization Strategies/01 - Key optimization tips.mp4 7.9 MB
  • ~Get Your Files Here !/11 - 10. Key Optimization Strategies/01 - Key optimization tips.srt 8.8 KB
  • ~Get Your Files Here !/11 - 10. Key Optimization Strategies/02 - Set up Google Ads campaign experiments.mp4 20 MB
  • ~Get Your Files Here !/11 - 10. Key Optimization Strategies/02 - Set up Google Ads campaign experiments.srt 13.2 KB
  • ~Get Your Files Here !/11 - 10. Key Optimization Strategies/03 - Review bid adjustments in Google Ads.mp4 19.1 MB
  • ~Get Your Files Here !/11 - 10. Key Optimization Strategies/03 - Review bid adjustments in Google Ads.srt 10.6 KB
  • ~Get Your Files Here !/12 - Conclusion/01 - Continue working with Google Ads.mp4 9.7 MB
  • ~Get Your Files Here !/12 - Conclusion/01 - Continue working with Google Ads.srt 1.9 KB
  • ~Get Your Files Here !/Bonus Resources.txt 386 B

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